IDHSNA Partners with the USEA

IDHSNA Partners with the USEA to Become the Title Sponsor of the Future Event Horse Series

The Irish Draught Horse Society of North America (IDHSNA) has reached an agreement with the United States Eventing Association (USEA) for a one season sponsorship of the FEH (Future Event Horse) Program. This program offers the IDHSNA a unique advertising and sponsorship opportunity which will provide great exposure for our breed and the Society.

The sponsorship cost has been raised through individual donations by IDHSNA members. The sponsorship for 2009 will end after the FEH championships December 31, 2009.

Highlights of our sponsorship benefits include:

• IDHSNA banner placement at the FEH Demonstration at the 2009 Rolex CCI**** Three Day Event as well as an announcement of the sponsorship at the 2009 Rolex CCI**** Three Day Event

• Prominent Logo placement on USEA FEH signage and banners at all Series events and a banner ad placed on the FEH webpage for the duration of the contract

• The IDHSNA name and logo inclusion and title recognition in all USEA promotional material and media coverage of the Series, including regular updates on USEA website and in Eventing USA magazine

• Prominent logo recognition in FEH 1/2-page ads in Eventing USA

• Name and logo inclusion (with link) and title recognition on USEA sponsor page and FEH page

• Half-page color ad in three 2009 issues of Eventing USA and a Breed-related article to be published in the November/December 2009 issues of Eventing USA.

• Two breed-related articles to be included each calendar year in USEA
e-newsletters.

The FEH program focuses on yearlings, two-year-olds, and three-year-olds, and judging the potential they have to become a successful event horse. It is also a performance tracking process that will follow the horse throughout his life. In addition, there be a pedigree database which will eventually provide statistics on the success of stallion and mare lines in the eventing world. Denny Emerson promoted the idea to expand the Young Event Horse program to include in-hand classes in his Chronicle of the Horse article "Why Couldn't We Expand the Young Event Horse Program?". For more on the program, please check this link: http://www.useventing.com/competitions.php?section=feh.

If you are interested in arranging FEH events in your area, please contact your regional representative for the FEH program. For the Eastern Region, please contact Michelle Robbins at mdldrobbins@msn.com . A co-chair for the Central Region will be identified to partner with Evan Haller, the current chair. In the interim, you may reach Evan at info@rk3de.org . The Western Region contact will be determined shortly.

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